Peroni Nastro Azzurro has created these awards to offer you the chance to design
pieces for the aperitivo occasion, which are influenced and inspired by the Peroni Nastro Azzurro brand.

Aperitivo is an authentic Italian tradition that combines delicious small plate of food with refreshing alcoholic drinks
during the early evening hours as a relaxing prelude to dinner. Aperitivo is recognised as a reason for
social gathering, and is a stylish and elaborate affair.
Aperitivo is also a fantastic brief to design against due to the transitional nature of the occasion.
It's day to night. It's work to play.

We expect to receive innovative, stylish and original design applications of aperitivo accessories,
including glasses, tableware, small furniture, tools and gadgets for the perfect aperitivo time.

The custom of enjoying aperitivo is deeply rooted in Italian culture, with Italians regularly enjoying aperitivo
as part of everyday life - in public spaces, cafes and bars that serve up sumptuous aperitivo;
gallery openings and parties; and amongst family and friends at home.




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02 - awards
The designers of 2 winning entries will win a cash prize of :
EURO 5000 each

The winning entries and other selected finalists will be shown in a Peroni Nastro Azzurro exhibition
in London, which will then be rolled out to the Design Museum's UK regional partners,
and a host of top-end UK style bars.

There is also the opportunity for finalist / winning designs to be developed into items
for the Alessi catalogue, working together the Alessi design management structure,
as well as the potential for the winning designs to be used in iconic Peroni Nastro Azzurro advertising.

In the event that Alessi exercises the option to use the rights for production
on an exclusive basis and sine die (without time limitations),
Alessi undertakes to pay a royalty of annual sales to the designer.

And as always, designboom will publish an exhaustive results report.




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03 - the jury is composed of
Alberto Alessi, Creative Director, Alessi
Martin Harlow, Board Director, Peroni Nastro Azzuro UK
TBC
TBC
Birgit Lohmann, Editor-in-Chief, designboom
under construction




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04 - design criteria
Projects must be new – they must not be currently in production. Previously published or exhibited projects are not accepted.
It is important that you keep your design(s) confidential until the results of
the competition are published.

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The jury will favour designs and concepts which are innovative in terms
of their formal / technological aspects.
Please don't send in vague concepts, but go a step further.
It's not the idea which is the art,
it's more the way somebody handles the idea that makes art.




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05 - registration deadline
Applications can be submitted from March 16, 2008 and will be accepted
through to 12pm, GMT June 08, 2009, when the competition will be officially closed.



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06 - registration
Registrations are now open, please fill in the form (link below).
If you are a team, please register with one name only,
and when submitting your work you should add all team members names.
at time of registering,all team members should be 25 years or older
(There is a maximum of 4 works that can be submitted by any individual or group.)

1. Up to 3 files for uploading to our server
(Images or a composition of more images) of your project.
Please note: use only .gif, .jpeg, (72 dpi) max 100 kb each file, RGB color mode.
image size max 600 (width) x 700 (height) pixels.

If you are not able to reduce the size of your file please see
the tutorial on how reduce the size of your file with photoshop.

The original high-resolution image(s)
will be requested if your work is shortlisted.

2. Explanation of ideas
You have the possibility to explain your design by entering a brief description,
in the text entry fields (english text only, explanation is expected to be concise).

3. You are required to accept the competition rules and terms
The Competition rules and terms are contained in this 'call for entries' and in the registration link.

By submitting your entry, you and all members of your team
are agreeing to such rules and terms. All individual team members will be treated as accepting
these rules and conditions upon a submission being made.
Note that:
a) All submissions must be original works. The participant warrants that he or she is the owner of all copyright,
design rights, patent rights, rights in trade or service marks or other trade names, inventions,
confidential information, know-how,
and trade secrets or any other intellectual property rights including all moral rights
(Intellectual Property Rights) in or arising from the design submission, and that the submission or its use,
reproduction or display in any from or media
(including in future publicity materials) will not infringe the Intellectual Property or other rights of any
person or entity and does not require any form of payment (including royalty payments) to any person
in order for them to be used or reproduced.
only entries with a declaration of authorship are accepted!
(when submitting your design you will be asked to tick the box of declaration)
b) Peroni and Alessi reserve the right to make use of winners’ (and all team members) names
(and age and town/city of residence, but excluding their full address) and photographs in future advertising
and other PR or marketing communications, as they see fit. Winners and selected finalists may be required to provide
photographs and to participate in publicity activities, for which no remuneration will be paid.
c) The competition is not open to employees of Peroni, Alessi, Designboom, or their associated companies, or their relatives.
d) the organisers shall not be responsible for any entries which are not received which delayed
or corrupted in any way as a result of transmission.
e) The decision of the jury appointed by the organisers shall be final and no correspondence shall be entered into.
f) Judging will take place on or around July 01 2009 and winners will be notified by email.

However,
by submitting a design in the competition, the participant agrees to provide
Alessi with the right of first refusal to the exclusive use of
the design. This option is valid for 6 months after the competition will end.
in the event that Alessi exercises the option to use the rights for production
on an exclusive basis and sine die (without time limitations),
Alessi undertakes to pay a royalty of annual sales to the designer. [see above comment]
and,
by participating in the competition, all participants authorise Designboom
Peroni Nastro Azzurro and Alessi to publish and exhibit at any time, anywhere in the world all or any of
the designs submitted (including project data submitted)
- waiving any right to compensation or other fees - at exhibitions and events and/or to use or reproduce
them in any communications, publications or advertising linked to the Peroni brand that the organisers
may deem suitable and/or necessary.




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10 - eligibility
The competition is only open to people aged 25 years or older. Proof of age may be required




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11 - applicable law and dispute resolution
These rules and terms shall be interpreted and construed in accordance English law.
and all disputes resulting from or in connection with this competition shall be resolved
by the English courts in the first instance.




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12 - info on Peroni Nastro Azzurro
Peroni Nastro Azzurro is Italy’s number one premium beer and has been enjoyed by UK consumers since 1965.
It has been continuously growing in a declining UK beer market & was re-launched in the UK in 2005
with an 'Italian design applied to beer' positioning. It is currently distributed throughout the UK in premium outlets.
It’s huge success in the UK driven by establishing and maintaining it premium Italian Style position.
This aspirational lifestyle image sets it apart in the Beer category.

The secret to the success of Italian stylishness & world famous Italian style brands such as Armani, Ferrari, Alessi,
lies in an ethos innate to Italian culture. That ethos, ‘La Bella Figura’, is the Italian belief in the importance of looking and
acting your best in everything you do. More than a superficial, materialistic notion, it is a fusion of substance and style
through the virtues of passion, flair and attention to detail. So inured are these ideals within Italian culture that style and
sophistication flow instinctively and effortlessly within their creations.

This sense of craftsmanship is central to Peroni Nastro Azzurro. A well-balanced, clear pale lager, it’s made by brewing
the finest spring-planted barley and Italian maize combined with malts and hops to create the highest standard of premium beer.

As the taste of Peroni Nastro Azzurro is synonymous with Italian style, so too is the bottle. Claiming the honour
of 'Birra Superiore', the embossed Peroni Nastro Azzurro bottle has become an international Italian icon.

To demonstrate and celebrate their shared Italian values, one of Italy’s most established and iconic brands,
Peroni Nastro Azzurro, is collaborating with Alessi.

The coming together of these two 'Italian greats' will celebrate Italian style by contributing to the arena with the creation
of Italian ‘icons’ of its own through collaborating with Alessi.

As part of it's 2008 food campaign, Peroni Nastro Azzurro focused on aperitivo, partnering with Locatelli who created
iconic Italian aperitivo dishes for this particular campaign.

http://www.peroniitaly.com




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13 - info on Alessi
http://www.alessi.com




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13 - questions?
Enquiries to mail@...
Please write in the subject line: It's Aperitivo Time